The central government has taken a significant step to address concerns over gig worker safety by asking quick commerce platforms to drop their “10-Minute Delivery” deadlines. Union Labour Minister Mansukh Mandaviya held discussions with leading platforms, including Blinkit, Zepto, Zomato, and Swiggy, to address concerns related to delivery timelines. Following the meeting, Blinkit has removed the 10-minute delivery promise from its branding, and other aggregators are expected to follow suit soon, according to a report by News18.

The government’s intervention comes amid growing concerns over the safety and well-being of gig workers. AAP Rajya Sabha MP Raghav Chadha had raised the issue in Parliament’s winter session, arguing that 10-minute deadlines push workers to take risks on the road to meet unrealistic targets.

Chadha emphasised the need to look beyond convenience and consider the human cost of ultra-fast deliveries. To draw attention to the daily grind of gig workers, Chadha dressed up as a Blinkit delivery agent and delivered orders, sharing his experience on social media.