A seva pakhwara, a fortnight-long event that will include outreach programmes at the state level; the roll-out of the Vishwakarma Yojna for the empowerment of skilled workers; and the launch of the Ayushman Bhava programme to ensure the saturation coverage of health schemes launched since 2014 — these are just some of the ways in which the Bharatiya Janata Party and the government will celebrate Prime Minister Narendra Modi’s 73rd birthday on Sunday, September 17.

The emphasis, people familiar with the matter said, will be on the launch of new schemes that are aimed at helping the marginalised, and also ensuring saturation coverage of previously launched welfare schemes.

According to one of the people, a BJP functionary who asked not to be named, just as the party has done earlier, it will organise programmes from September 17 to October 2 across the country to undertake seva or welfare programmes for the people; create awareness about social schemes that people can benefit from; and launch campaigns centered around community service.