UK Business and Trade Secretary Kemi Badenoch launched a new “Alive with Opportunity” campaign on Thursday to help double trade with India by 2030, with a series of targeted trade missions for UK firms in high growth sectors.

The Cabinet minister, who arrived in India on a three-day visit to attend the G20 Trade and Investment Ministerial Meeting in Jaipur and hold bilateral talks with Commerce and Industry Minister Piyush Goyal in New Delhi, said she hoped to further the ongoing free trade agreement (FTA) negotiations – now in their twelfth round of negotiations.

Additionally, the new GBP 1.5-million “GREAT” marketing blitz is aimed at going beyond the strong bilateral business and trade links to highlight shared cultural interests – from football and cricket, to food and film