Prime Minister Narendra Modi’s 76th birthday on September 17 will mark the beginning of a month-long campaign by the Bharatiya Janata Party (BJP), which will also commemorate his 25 years in public office. The Seva Sankalp Abhiyan will run until October 17 and combine service activities, public outreach, youth programmes, welfare initiatives, rallies, and events highlighting the government’s work.

The campaign will begin on September 17, when the BJP plans to observe PM Modi’s birthday as Seva Diwas. Blood donation camps will be organised across the country, while beneficiaries of government welfare schemes and BJP workers will participate in the ‘Aashirwad Ka Diya’ initiative by lighting earthen lamps at their homes.

A major part of the celebrations will connect Vadnagar in Gujarat, where Modi was born, with Varanasi in Uttar Pradesh, his Lok Sabha constituency.

The BJP plans to organise youth-led yatras between the two cities. Participants will travel in groups through several states, where they are expected to interact with villagers, farmers, Anganwadi workers, students, and youth groups while discussing government schemes and gathering public feedback.