The ICC on Tuesday named legendary Sachin Tendulkar as the ‘Global Ambassador’ for the men’s Cricket World Cup 2023 beginning Thursday in Ahmedabad.

Tendulkar, who has an enviable record of featuring in six 50 over World Cups in his decorated career, will walk out with the World Cup trophy before the opening match between England and New Zealand, declaring the tournament open.

“From being a ball boy in 1987 to representing the country in six editions, World Cups have always held a special place in my heart. Winning the World Cup in 2011 is the proudest moment of my cricketing journey,” Tendulkar was quoted as saying in a press release.